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Facebook’s Leaked Content Guidelines: What Marketers Should Know

A leaked document outlining the guidelines Facebook uses to monitor issues like violence and racism reveals how the company is trying to balance free expression and brand safety.
 
 
Facebook’s Leaked Content Guidelines: What Marketers Should Know

 

A leaked document outlining the guidelines Facebook uses to monitor issues like violence and racism reveals how the company is trying to balance free expression and brand safety. Read Article

 

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eMarketer Report: Email Marketing Benchmarks – Download Now Email continues to deliver strong ROI and value for marketers. But how is mobile use, message frequency and data-driven relevancy impacting performance? This report looks at the current state of email, its performance metrics and trends serving to make email more relevant to customers. Receive my copy.
Listen In: Key Takeaways from the Upfronts

 

In the latest episode of eMarketer’s “Behind the Numbers,” analysts Paul Verna and Gerard Broussard and news editor Rimma Kats discuss key highlights from last week’s Upfronts, as well as TV networks’ approach of making digital advertising the bogeyman. Listen to Podcast

 
Download: Customer Experience Roundup With today’s advancements in data-gathering technologies and customer analytics, marketers are that much closer to meeting—and perhaps even exceeding—their audience’s always-on expectations. This Roundup will help you seize the opportunities that can come from measuring and optimizing the customer experience. Receive my copy.
Apple Pay Makes a Play for the UK’s Mainstream

 

More than half of UK payment terminals can now process Apple Pay for purchases over £30 ($40.50), according to an Apple executive. Could the long anticipated surge in mobile payment use in the UK finally be at hand? Read Article

 

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Instagram Audience in France Still Growing

 

Nearly seven years after its launch, Instagram has yet to completely catch on with internet users in France. But usage has been growing by double digits annually and will continue to do so for the next few years. Read Article

 

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Why Digital Is Not a Threat to the USPS

 
The United States Postal Service sees changes in consumer behavior and the rise of digital as an opportunity to innovate. The service’s director of product technology innovation explains why. Read Interview
 
An interview with:
 
Bob Dixon
Director, Product Technology Innovation
United States Postal Service
Recommended Reading: May 23, 2017

 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon expands drone efforts in France; Spotify buys AI startup; and more. Read Article

 
Download: Customer Experience Roundup

 

With today’s advancements in data-gathering technologies and customer analytics, marketers are that much closer to meeting—and perhaps even exceeding—their audience’s always-on expectations. This Roundup will help you seize the opportunities that can come from measuring and optimizing the customer experience. Receive My Copy

 
New Report in eMarketer PRO this week:

 

Digital Transformation 2017
As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them. Preview Report

Not a PRO subscriber? Find out how to become one.

 
 
 

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