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Download: Measuring and Optimizing the Customer Experience

Roundup of articles, insights and interviews to help you seize the opportunities that can come from measuring and optimizing the customer experience
With today’s advancements in data-gathering technologies and customer analytics, marketers are that much closer to meeting—and perhaps even exceeding—their audience’s always-on expectations. We invite you to download a complimentary copy of our Roundup, Measuring and Optimizing the Customer Experience, to learn:

  • Why backing of customer analytics is key to understanding the consumer journey
  • The role of in-store technologies, personalization and content management systems
  • What questions both marketers and consumers are raising about data-gathering processes
  • How Citi Global Cards, Drizly and Aldo are “sweating the details” of the customer experience

Receive your complimentary copy here. The Roundup is presented by IBM. Sincerely,
eMarketer Editors

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