未分類 Measuring Content Performance Is a Top Priority for Nearly Two-Thirds of Marketers news// Leave a comment For almost two-thirds of marketers, content performance is the most important consideration for measuring campaign success, according to new data from marketing analytics provider TrackMaven. May 17, 2017 Send to a friend Measuring Content Performance Is a Top Priority for Nearly Two-Thirds of Marketers For almost two-thirds of marketers, content performance is the most important consideration for measuring campaign success, according to new data from marketing analytics provider TrackMaven. Read Article How Blockchain Could Give a Big Boost to the Fight Against Ad Fraud Ken Brook, CEO of MetaX, recently spoke with eMarketer’s Lauren Fisher about what blockchain is, and how it can be applied to help the digital advertising ecosystem push out ad fraud. Read Interview An interview with: Ken Brook CEO, MetaX eMarketer Quiz: Test Your Programmatic Advertising Know How Programmatic advertising continues to be the de facto method of buying and selling digital display ads. But are you up to speed on the latest trends? Take our short quiz to measure your knowledge of programmatic advertising and you’ll receive a free report on the topic. Take Quiz – Get a Report. More on Marketing Technology from eMarketer How B2B Marketers Leverage Data to Target Buyers Marriott’s Take on Digital Marketing: Always Look Ahead US and UK Marketers See Eye to Eye on Data-Driven Marketing eBay Incorporates Machine Learning to Overhaul Email Marketing Platform It’s Getting Harder to Make Marketing Tech Decisions At Dell, the Goal of Three-Year Digital Transformation Effort Is Scalable, One-to-One Personalization If It’s Not One Thing, It’s Another Could Custom Ad Formats Be the Future of Mobile Ad Tech? ©2017 eMarketer, Inc. 11 Times Square, New York, NY 10036 Marketing Technology Weekly is published by eMarketer, Inc. Unsubscribe or manage preferences | AdvertiseSelect “Research Submissions” for potential inclusion in the Marketing Technology Weekly.