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Measuring Content Performance Is a Top Priority for Nearly Two-Thirds of Marketers

For almost two-thirds of marketers, content performance is the most important consideration for measuring campaign success, according to new data from marketing analytics provider TrackMaven.
 
 
Measuring Content Performance Is a Top Priority for Nearly Two-Thirds of Marketers

 

For almost two-thirds of marketers, content performance is the most important consideration for measuring campaign success, according to new data from marketing analytics provider TrackMaven. Read Article

How Blockchain Could Give a Big Boost to the Fight Against Ad Fraud

 
Ken Brook, CEO of MetaX, recently spoke with eMarketer’s Lauren Fisher about what blockchain is, and how it can be applied to help the digital advertising ecosystem push out ad fraud. Read Interview
 
An interview with:
 
Ken Brook
CEO, MetaX
eMarketer Quiz: Test Your Programmatic Advertising Know How Programmatic advertising continues to be the de facto method of buying and selling digital display ads. But are you up to speed on the latest trends? Take our short quiz to measure your knowledge of programmatic advertising and you’ll receive a free report on the topic. Take Quiz – Get a Report.
More on Marketing Technology from eMarketer

 
How B2B Marketers Leverage Data to Target Buyers
Marriott’s Take on Digital Marketing: Always Look Ahead
US and UK Marketers See Eye to Eye on Data-Driven Marketing
eBay Incorporates Machine Learning to Overhaul Email Marketing Platform
It’s Getting Harder to Make Marketing Tech Decisions
At Dell, the Goal of Three-Year Digital Transformation Effort Is Scalable, One-to-One Personalization
If It’s Not One Thing, It’s Another
Could Custom Ad Formats Be the Future of Mobile Ad Tech?
 
 

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