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2017 State of Performance Marketing

How do you compare to 1,300+ marketers? –

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Why are 57% of marketers changing their attribution model this year?
Why do 40% of marketers spend a majority of their budgets on measurement alone?
Are you a part of the 69% of marketers that use dynamic email based on user behavior?
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from North America and Europe this year, we dove deeper into the latest performance strategies across every stage of the marketing funnel.

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Full-Funnel Marketing Strategies
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