The Congress News

未分類

What Is Digital Transformation, and What Does It Require?

Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails.
 
 
What Is Digital Transformation, and What Does It Require?

 

Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails. Read Article

 

chart-image

eMarketer Webinar: How to Navigate the Journey Toward Customer-Centricity – Register Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Join us for a complimentary webinar as we look at the latest improvements marketers are making to the customer experience and the challenges that lie ahead. Reserve my seat.
Tencent Drops $90 Million on Expanding Stake in Pocket Gems Gaming Firm

 

Tencent is bulking up on gaming, a portion of its business that generated more than $10 billion in revenues last year, with an expanded stake in Pocket Gems. Read Article

 

chart-image

Quiz: Test Your Search Marketing Know-How and Get a Free Report Whether it’s another Google algorithm tune-up or a shift in user behavior, search continues to reinvent itself. Take this quiz to measure your knowledge of search marketing and you’ll receive a free eMarketer report on the topic. Take Quiz – Get My Report
Marketing in China: Understanding ‘New Retail’ and Alibaba’s Role in It

 
Alibaba has recently invested significant sums of money in brick-and-mortar stores, including Yintai Group, owner of department store chain Intime; electronics retailer Suning; and supermarket operators Sanjiang and Bailian. But what does the concept mean for the future of retail in China? Nishtha Mehta, founder of CollabCentral Consulting, explains. Read Interview
 
An interview with:
 
Nishtha Mehta
Founder
CollabCentral Consulting
Digital Advertising Now Accounts for Almost 33% of Total Outlays in Finland, Says Study

 

Digital’s share of total media ad spending in Finland reached a record 32.3% in 2017’s first quarter. Nearly half of that spending went to international heavyweights Google and Facebook. Read Article

 

chart-image

Recommended Reading: May 15, 2017

 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: NBCUniversal acquires Craftsy; Germany adopts self-driving cars law; and more. Read Article

 
Download: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility

 

Email continues to deliver strong return on investment and value for marketers. But to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency, and data-driven relevancy impact performance. This complimentary eMarketer report looks at the current state of email, its performance metrics and trends serving to make email more relevant to customers. Receive My Copy

 
New Report in eMarketer PRO this week:

 

Digital Transformation 2017
For several years, business leaders have been abuzz about digital transformation. But as much as the phrase gets thrown around, many executives and other employees may still lack an of understanding of what it means to digitally transform their company—and what that transformation will require. Preview Report

Not a PRO subscriber? Find out how to become one.

 
 
 

發表迴響